
Shannon is an award-winning entrepreneur and senior strategic advisor with over two and a half decades of experience working at the intersection of innovation, science, public trust, and emerging health sectors. She specializes in brand strategy, communications, and stakeholder engagement, supporting organizations operating in complex and highly regulated environments. Shannon is a former board member of MAPS Canada and a co-founder of World Psychedelics Day. She has coached, trained, and advised thousands of professionals in marketing, leadership, and business development. Shannon holds an MBA, has a background in science, and has completed executive education through Harvard University and the Massachusetts Institute of Technology. She is an experienced speaker and host and has been featured on networks and platforms such as TSN, MTV, CTV, and KTLA 5.